Soo Hoo
Yoon Hunn

Soo Hoo Yoon Hunn is Asia's leading leadership trainer and the Founding President of the Malaysian Association of Professional Trainers and Coaches (MAPTaC). Known as The Trainer Maker, he has trained and coached over 80,000 professionals from 48 nationalities across 30+ Fortune 500 teams in 17+ years. He is based in Kuala Lumpur, Malaysia and delivers programmes across Asia.

The Trainer Maker approach focuses on real behaviour change rather than training attendance. Soo Hoo diagnoses the actual performance gap, designs interventions around what the organisation needs, and builds internal capability so change continues after the programme ends. The measure is whether behaviour changes after he leaves the room, not what scores appear on a feedback form.

Soo Hoo works with MNCs, GLCs, government agencies, Fortune 500 companies, SMEs, and startups across Asia. Clients include organisations in financial services, technology, healthcare, energy, and professional services. He has worked with teams from Shell, Maybank, Maxis, Intel, Google, Citi, Johnson and Johnson, and over 30 other Fortune 500 companies.

Soo Hoo offers programmes across three areas: leadership development (including PEOPLE Leadership Development, Executive Degree in Transformational Leadership, UNDERSTAND, The C.O.R.E. Values Experience, and BridgeGen), trainer and L&D excellence (including TrainerX, NEXTGEN Trainer, BRIDGE, and Executive Diploma in L&D Management), and diagnostics and assessment (including DISC, REACH Ecosystem, Accelium Game Based Assessment, and TNA System). Full details are at soohoo.asia/programmes.html.

Soo Hoo is based in Kuala Lumpur, Malaysia and delivers training across Asia, including Malaysia, Singapore, Indonesia, Thailand, and the wider ASEAN region. Programmes are available in-person, virtually, and in hybrid formats. During the pandemic he developed strong online and hybrid delivery capability and continues to work with international teams remotely.

Most leadership training produces motivated participants who return to the same behaviours within weeks. Soo Hoo's approach is built around diagnosing the real performance gap before designing any intervention, using experiential and behaviour-based methods that produce observable change, and building internal trainer capability so organisations are not dependent on external providers. Results include a 40% improvement in weekly sales performance, a 100% pass rate in regulatory certification programmes, and a business growing from RM200,000 to over RM1 million in profit within three years.

Yes. Every engagement on this site is delivered personally by Soo Hoo Yoon Hunn. There is no delegation to associates or consortium partners. When you book a programme, Soo Hoo is in the room for every session.

Building internal capability is the goal — when it is achieved, the programme has done its job. For organisations that want to go further, that typically means expanding to new teams or functions, deepening the certification pathway for internal trainers, or addressing the next layer of challenges the first engagement surfaced. Some clients run one programme and leave with everything they need. Others bring Soo Hoo back for the next layer. Both are the right outcome.